Featured Brand: NIKITA!
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We all know about Burton, Volcom, and Roxy (not that they don't totally rule and can't be considered for "Featured Brand" as well), but what about some of the smaller guys? Depending on where you are regionally located, you may or may not be exposed to certain smaller brands. Hopefully, the "Featured Brands" will expose girls to small, new, or upcoming companies that you won't find in every Sports Chalet across the country. So here it goes...obviously Nikita starting it off.
Nikita "for girls who ride" is an all girls snowboard company under the ownership of Amer Sports (along with Salomon, Bonfire, Atomic). They are based out of Iceland and offer something fun and different then a lot of the run of the mill outerwear.
Anyone who knows me from Tahoe has probably seen me rocking my favorite pink Nikita hoodie. It's old, stained, and beat to death, but it is quite possibly one of my favorite articles of clothing of all time. I ordered it from Dogfunk.com in 2009 and it is still a staple in my winter (and year round) wardrobe. Although, I am not a pink person, I love this thing. The fabric is top notch and my favorite thing about all Nikita products is the neckline.
I might wear that pink hoodie the most, but I am also lucky enough to have an array of jackets from them as well.
The classic color blocked puffy has been another staple in my coat collection. I believe it is now called the Meron jacket and has a waterproofing breathability rating of 10k/8k. The light layer of Thinsulate keeps me warm when I need to be warm, but doesn't drench me in sweat when it heats up. With tech pocket, goggle pocket, arm sleeve pass pocket, regular pockets, removable powder skirt, pit zips, micro fleece lined collar, and a super soft inner liner, this jacket has about all the bells and whistles you could ask for! And now that Nikita is owned by Amer Sports, it is a bit more affordable then it used to be!
One of my other Nikita faves is the shell I have. I scored this at the Porter's outlet for a good price many years ago and it kills it in the spring and pretty much any time at Big Bear. It's got all the sweet pockets and features of the Meron jacket, but no insulation. A lot of light weight shells have a tendency to lose some of the tech features for cost, but I've still got the bases covered every time I wear this and I love it!
Nikita "for girls who ride" is an all girls snowboard company under the ownership of Amer Sports (along with Salomon, Bonfire, Atomic). They are based out of Iceland and offer something fun and different then a lot of the run of the mill outerwear.
Anyone who knows me from Tahoe has probably seen me rocking my favorite pink Nikita hoodie. It's old, stained, and beat to death, but it is quite possibly one of my favorite articles of clothing of all time. I ordered it from Dogfunk.com in 2009 and it is still a staple in my winter (and year round) wardrobe. Although, I am not a pink person, I love this thing. The fabric is top notch and my favorite thing about all Nikita products is the neckline.
I might wear that pink hoodie the most, but I am also lucky enough to have an array of jackets from them as well.
The classic color blocked puffy has been another staple in my coat collection. I believe it is now called the Meron jacket and has a waterproofing breathability rating of 10k/8k. The light layer of Thinsulate keeps me warm when I need to be warm, but doesn't drench me in sweat when it heats up. With tech pocket, goggle pocket, arm sleeve pass pocket, regular pockets, removable powder skirt, pit zips, micro fleece lined collar, and a super soft inner liner, this jacket has about all the bells and whistles you could ask for! And now that Nikita is owned by Amer Sports, it is a bit more affordable then it used to be!
Ricole and I on one of the coldest days I've ever experienced in Mammoth
One of my other Nikita faves is the shell I have. I scored this at the Porter's outlet for a good price many years ago and it kills it in the spring and pretty much any time at Big Bear. It's got all the sweet pockets and features of the Meron jacket, but no insulation. A lot of light weight shells have a tendency to lose some of the tech features for cost, but I've still got the bases covered every time I wear this and I love it!
Nikita shell on the left at the B4BC lap a thon with Team Squaw
And luckily for me, I've known the Nikita rep since my old school days at the bathing suit store when she used to work for Volcom. This season she hooked me up with the top of the line jacket! Due to this warm season, I haven't gotten to wear it quite yet, but I guess that's just more incentive to hit a storm in Mammoth or Tahoe. With all the bells and whistles of my other Nikita jackets, the Katla jacket has a 20k/15k rating (hot damn!). It also looks like denim, has fake leather hits on it, studs on the pocket, and a funky graphic on the back just calling my name!!
Pic from nikitaclothing.com
Moral of the story, if you see Nikita in your local shop or online, give it a try!!! Style and quality for days!! They also make awesome street wear, and boards, boots and bindings!!
Ps. As we inch our way towards spring, now is the time to shop! Check your local stores or online for some sweet discounts!